Agency Rebrand

Agency rebrand. Brand guidelines, branded videos, new website, refined logo, flex color system.

I had the privilege to lead the charge for our agency rebrand. For the past 25+ years, Osborn Barr has focused only on Agriculture. We made the decision to start the diversification process and believed it was time to rebrand. Shifting away from being "Agricultures Greatest Advocates", we decided to just focus on the rural spirit which transcends all industries, while still acknowledging our roots. 
We made minor adjustments to our mark, moved away from the overused orange, created a flex color system, modern type and lots of lines. We applied the simple idea that less design is good design. I hope you appreciate the work!
Additional Credit: JP Burcks, Art Director 

You may also like

Brand Management Ad Campaign
August 03, 2016
Logos and Type Lock Ups - 16/17
January 18, 2017
Neighborhood Event
August 04, 2016
Rebranding the United Soybean Board
January 01, 2016
Branding Project - War Horses for Veterans
September 30, 2016
Compilation of Logos
August 04, 2016
Back to Top